Toyota’s electric carsharing program in Grenoble, France, has now been running for around 18 months — and the first extensive findings and results of the project have begun to be released the project partners.
So, what has the project revealed? Here are some of the primary findings to date (the project is set to run through August 2017):
- The vehicles are used more during the week than on weekends.
- The peak usage times of day are the same as for other transport modes: in the morning commute hours, at lunch time, and in the late afternoon.
- The average trip is 5 kilometers — well below the maximum range of 35 to 50 kilometers of the electric vehicles, proving that small EVs are very suitable for city use.
- The average rental duration is 45 minutes.
- Most riders — 75% — use the one-way option, picking up the vehicle at one station and dropping it off at another.
- 20% of users keep the vehicle for a stop-over.
- The most frequently used charging stations are the two located close to the train station, with a good spread in reservations across the other 25 stations in Grenoble and neighboring communes.
The user profiles assembled for the first 18 months of data are quite interesting as well. Here they are:
- Although the service attracts all kinds of profiles, the average user is a 36-year-old man, typically college educated, with a white-collar job.
- Students, which are a big part of the Grenoble population during the academic year, represent 14% of customers.
- 43% have a subscription to existing public transport services (city trams and buses, regional commuter trains, or national rail).
- 54% also take a bicycle 2 or 3 times a week and 41% on a daily basis.
- 74% own at least one car.
- The service enjoys a very good image: 92% of polled active users are satisfied or very satisfied; when compared to other transport modes, users value the practicality and the ecological aspects first, before other features like time savings, fun, speed and cost savings