4.5.3 - Intermodality: an Efficient and Legible Offer

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    The greater the diversification of transport modes in a city or region, the greater the risk of losing the commuter in a labyrinth of itineraries, timetables and rates. Therefore the success of intermodality depends, to a large extent, on the ability to bring together all the operators and different systems in one single offer.

     

    A single transport card


    Example: In Brittany, the rechargeable card KorriGo, initially intended for buses, subway, self-service bicycles and Park & Ride facilities in the metropolis of Rennes, is being progressively extended to the entire region: regional express trains, departmental coaches, maritime shuttles, transport networks of other cities.

     

    The reasons for this expansion: full cooperation between the local authorities (region, departments and cities) catch-all software, which can easily be grafted onto the ticketing systems of the transport operators.

     

    An attractive rate


    The price of a ticket, for an intermodal transport network, is the result of a compromise between three imperatives: ensure the profitability of the investments, often very substantial; encourage commuters to leave their cars in the garage; and offer a clear, simple and easily comprehensible pricing system, which will encourage people to move from one mode of transport to another. Even in the most sophisticated intermodal systems, a single price should cover all types of transport involved for the journey, as well as parking in a Park & Ride facility.

     

    Example: In France, the Bas-Rhin General Council has introduced a single rate of 2 euro for the entire bus network, whatever the distance covered. The zoning tariff was abandoned to make the departmental transport more attractive.

     

    Clear, standardized information, all modes of transport on one map


    Example: The local authorities and operators of Lyon and its region have collaborated to create a website, Multitud', which shows all the transport modes (tramway, bus, subway, express trains, car-sharing, bicycle...), and where the traveler can calculate his itinerary.

     

    Mobile and interactive communication


    Example: The Fraunhafer Institute, in Germany, coordinates the European research project Smart-way, which is now being tested in Dresden and Turin. Wherever he is, the user can receive on his phone all the possible itineraries, using all modes of transport to reach his destination. Without waiting for Smart-way, numerous local authorities have developed intermodal applications for phones, based on a global positioning system. The Pays de Loire Regional Council has for example created, in association with major local players, an application, Destineo, for mobile phones, tablets and computers, which calculates the itineraries using public transport for the region and its cities.